THE FIRST TRUE ALTERNATIVE TO A MAJOR RECORD LABEL

Mastermind Promotion, established in 2006, is an award-winning Music PR and Marketing company. Starting out as a record label, we have experience in every aspect of the music industry. We narrow the divide between social and news media using innovative, tailor-made campaigns to capture the imagination of our audiences. From Radio to TV, Print, Sponsorship, Events and Online Press, we have built relationships and personalised strategies to make sure we obtain the publicity needed for any artist, label, brand or event we choose to work with. We have made a name for ourselves as one of the most efficient platforms to kick start or take things to the next level through our proven ability to accelerate fame for our clients via big media corporations and targeted regional publicity.

1. REVOLUTIONISING THE INDUSTRY

2. TAKING THE NEXT STEP

3. TAKE YOUR MUSIC INTO THE FUTURE

OUR EXPERT ADVISORY BOARD

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Founder of Mastermind back in 2006. Michael has a unique GoTo Market Strategy with a proven track record. His knowledge for accelerating fame for his clients has brought him recognition throughout the music and media industry.

Michael Eastwood

Public Relations Expert
Rick Barkerboy

Rick Barker strives to teach artists how to be artists. Rick is most known for formerly managing Taylor Swift and has been a part of developing artists for industry­ changing careers and superstardom. He is also a consultant for Big Machine Label Group, American Idol, and Live Nation.

Rick Barker

Artist Management (Taylor Swift)
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Considered one of the most successful music executives in the industry, Grammy Award-Winning Vicky Hamilton is most renowned for discovering, developing and managing Guns ’N’ Roses, Mötley Crüe, Poison and many others.

Vicky Hamilton

Artist Management (Guns N' Roses)
dale-penner

Many projects have benefited from Penner’s production, including; Nickelback’s ‘The State’ (Roadrunner) certified platinum in America and Canada. Dale received the “Producer of the Year” award at the WCMA’s for his work on Holly McNarland’s (Universal) platinum selling ‘Stuff’.

Dale Penner

Music Production Advisor (Nickelback)
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Barry has written #1 hit songs around the world, nominated for an Emmy and had major publishing and record deals. He has written over 200 songs for film and TV. Best Producer at The Beverly Hills Film Festival. He is also the CEO of Music Supervisor, dedicated to getting music licensing in Hollywood films.

Barry Coffing

Music Supervisor (Emmy Nominated Songwriter)
stefano-bertozzi

Stefano has worked as a senior advisor in banks such as the World Bank, Washington DC, and BEPA, also previously a member of Italy’s Vice­ President Franco Frattini’s Private Office. His areas of expertise range from immigration, integration and asylum, as well as borders and visa issues. He has widely published and lectured on European affairs issues.

Stefano Bertozzi

Strategic Advisor
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Working as a professional model for Paco Rabanne, Diesel, and Levi’s, Sam Way originally came to Mastermind Promotion to launch his music career with his Architect EP. Having gained an expertise working with some of the biggest fashion brands, Sam Way is on Mastermind Promotion’s board as an Aesthetic Advisor; offering his expertise to Mastermind Promotion’s Artist roster.

Sam Way

Aesthetic Advisor
claire-ram

Claire’s intuitive expertise and dedication has earned her an enviable reputation and an extensive writer following. She has developed a dedicated and caring style over the years based on honesty and attention to detail.

Claire Ram

Publishing Manager

MASTERMIND TEAM

michael

Founder of Mastermind back in 2006. Michael has a unique GoTo Market Strategy with a proven track record. His knowledge for accelerating fame for his clients has brought him recognition throughout the music and media industry.

Michael Eastwood

Founder & CEO
tom

Tom Hagan

Executive Assistant to Founder & CEO
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Kai has a background working in the music industry for over ten years. He started out doing his own PR for his own music before joining the Mastermind team. His music can be heard on Kerrang! Radio, Total Rock and the Xbox360 videogame Rock Band 3.

Kai

Press & Marketing Officer
sukhbir

Sukhbir Singh

Artist Development
azita

CEO and founder of BSEEN, Azita brings 20 years of expertise in network services, software business management, partnerships and international trade.

Azita Nader

VP International Business
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As the former Chief Executive for Car Parks Ltd and former Group Chief Executive for Chelsea Village PLC, Peter Bewsey has worked the success for a variety and range of businesses. Experienced in building organisations from the ground up, Peter Bewsey is now proud to sit as Mastermind Promotion’s Non-Executive Chairman.

Peter Bewsey

Non-Executive Chairman
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Martyn Keates

Finance Director
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Tait Pollack

IT Manager
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Rich

Graphic Design
James Edgeworth

James

Web Development
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Colin

WordPress Consultant
matt

Matt

Graphic Design
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Yoshitaka

Photographer
shauna

Shauna

Hair and Makeup Artist
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Siouxsie

Fashion Stylist
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Weic

Hair Stylist
Javad

Javad

Business Analyst
Natasha

Natasha

Videographer

WHO WE WORK WITH

WHAT THEY SAY

WANT TO DISCUSS YOUR PROJECT?